... and win £50,000 or be mortgage free for a year

Capitalising on the success of the ‘Win-a-Volkswagen-Beetle’ and ‘Win-a-shed-load’ promotions, Bayer Garden is launching two exciting on-pack promotions in 2012, one celebrating over 50 years of Phostrogen and the other supporting the market leading product Provado Ultimate Bug Killer.

Product manager Laura Varey explained: “Our previous promotions generated thousands of extra sales and so we are excited by the potential of these new promotions.”

The first promotion will appear on Phostrogen packs. “For over 50 years Phostrogen has been a favourite of gardeners everywhere and there seems to be no better way to celebrate than to thank the loyal consumers with a chance to win £50k!”

In true Charlie and the Chocolate Factory style, one Phostrogen 800g pack will have a lucky golden ticket in it, which, along with their proof of purchase, will entitle the consumer to claim £50k!

The second promotion – Win a Year Mortgage Free – will run on Ultimate Bug Killer packs. As Laura explains: “Interest rates may be low but wouldn’t we all jump at the chance to be mortgage free for a year; that’s exactly what one gardener can be if they are lucky enough to buy the bottle with the winning code.”

Every bottle of Provado Ultimate Bug Killer will be collared, with an individual URN number printed on the inside. By entering this code into the Bayer Garden website, the consumer stands the chance of winning a year free of mortgage payments!