Many gardeners don’t know the link between some of the most popular gardening products, including Provado Ultimate Bug Killer, Bio Slug and Snail Killer and Super Strength Glyphosate.  To help them, Bayer Garden, the company behind these and other products, has invested in developing new and consistent packaging, which is being introduced in 2012, that will establish a ‘family’ presence across its range of products.

The new packaging presents a more cohesive ‘look and feel’ across Bayer Garden’s products irrespective of their category.  Blended into the new style are the identities of the market leading products, so consumers will continue to recognise them quickly and easily on the shelf.   

Colin Golding, head of Marketing at Bayer Garden explained: “We know it can be very difficult for consumers to get to grips with the volume of products designed to tackle pests, diseases and weeds.  Our research shows that if it’s not apparent almost instantly whether or not the product in question will tackle the challenge in their mind, they often leave frustrated and disappointed.  We want to help.

“This new and consistent packaging will overcome this and help consumers make informed decisions quickly and easily.  It will equip consumers with more information when they are buying products designed to tackle very specific problems. In addition, it will bring to life that our products are part of a bigger family. For example, it will be clear at a glance that Greenfly Killer comes from the same family as Provado Ultimate Bug Killer, so giving them the confidence they need as they make the purchase decision.”